Sheep Inc.

SheepInc-Hero

Web Design
Art Direction
UX/UI Design
Motion

A digital transformation, enhancing the Sheep Inc. brand experience.

Sheep Inc. are the world’s first carbon-negative fashion brand on earth. With a statement this bold, Sheep Inc. required an e-commerce experience to match.

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The challenge of creating a connected kitchen.

We took the three most common injuries that runners face, and brought them to life through abstract visualisations. Each pain takes its appearance from descriptive interviews we held with runners who have experienced these injures.

Some reflecting on their pain as sharp shard-like shin pains or like concrete being poured into your achilles and other describing a constant dull throb in your knee. These pains were then created in 3D for our users to explore in six degrees of freedom.

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Excrutiating Features

These features allowed create dynamic components showing their last 5 reviews.

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Excrutiating Features

These features allowed create dynamic components showing their last 5 reviews.

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The challenge here was to both efficiently explain this unusual project to users, and guide them through the testing ground as intuitively as possible. We made sure that a handsome, bespoke, and shareable personalized graphic was the result at the end of the experience too.

Credits

Creative Lead

Alessio Fasciolo

Visual Design

Sam Angeli, Magnus Andersen, Adele Leyris

UX Design

Sandeep Bisran, Chao Gao

Content Strategy

Sarah Wharton