Nike

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Keeping runners running, fearlessly.

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Injury is the #1 google search for runners, and fear of injury is the #1 reason runners stop running.

We created an A/R experience to allow users to break down their most feared running injuries and explore the revolutionary design of the Nike React Infinity Run.

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Onboarding the user to allow them to navigate the experience and allow key permissions for mobile users was done in a succinct way, across two screens.

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We designed a navigation that worked alongside the user, checking off areas they had explored in the experience. Triggered screens would appear after the user had experienced each pain.

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Showcasing the revolutionary React Infinity Run design through a deconstructed 3D model of the shoe that consumers can interact with and explore the products features.

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Onboarding the user to allow them to navigate the experience and allow key permissions for mobile users was done in a succinct way, across two screens.

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